Where to post a video?
There are lots of places you could post your video content online depending on the style of content and what your goal is.
Here are some of our favorites to get you started.
1. Your website – Wherever else you post your video content online, your videos should absolutely live on your website. You should create a page such as a company blog or news page, where you consistently share video content. Not only is it good to have it all available in one spot, but adding video to your website helps SEO and increases product comprehension as well as sales.
2. Your social media – Your company’s Instagram, TikTok, Twitter, Facebook pages are all important places to share your latest video content. If you’re starting out in video marketing and wondering where to feature your video, your social accounts are an obvious place to start.
3. Reddit – That’s right, Reddit! Reddit has millions of users and almost as many subreddits, which are niche communities inside of Reddit. The basic video subreddit can be a good place to submit your video, plus any industry-specific subreddits you can find relating to your video topic.
4. YouTube – Posting your video content on YouTube might seem like a no brainer. YouTube is the second largest search engine (after Google search), the second most popular social media platform, and also one of the Internet’s first video-specific platforms. Posting on YouTube isn’t really about posting one video and expecting the audience to come to you. Posting on YouTube is more about engaging viewers and cultivating a following on your channel with consistent uploads.
5. LinkedIn – LinkedIn is a great professional networking tool, and since they have prioritized video, posting videos on your account has become a key indicator of an actively used LinkedIn profile. Upload your content natively within the LinkedIn platform instead of using external links to YouTube and your video will reach a larger amount of your contacts.
6. Your Marketing Emails – Email marketing is still one of the strongest drivers of sales conversions because you’re marketing to warm leads. These are leads that have already been attracted and are open to your content. By using your video content in your email marketing, you can provide more reasons to convince your customers to say yes.
There are tons of other places you can post your video, but use this list as a starting guide for any new video content you create. You never know where your content will hit home with an audience, so give them a try and see what works!
