How to Transform an Idea into a Video for Your Business
“Video is a powerful marketing tool that can help you reach your target audience, build brand awareness, and generate leads.”
But if you're not sure where to start, transforming your idea into a video can seem daunting…
Here are a few tips to help you get started:
Define your goals. What do you want to achieve with your video? Are you trying to generate leads, increase brand awareness, or educate your audience? Once you know your goals, you can start to develop a video strategy.
Identify your target audience. Who are you trying to reach with your video? What are their needs and interests? Once you know your target audience, you can tailor your message and style to appeal to them.It’s also important to reach your target audience where they live. A video created for YouTube is going to look different than a video targeted at Instagram.
Research your competition. What are other businesses in your industry doing with video? What are their strengths and weaknesses? By understanding what your competition is doing, you can avoid making the same mistakes and learn from their successes. Some of this comes back around to knowing your audience. Bud Light, anyone?
Plan your video. Before you start shooting, take some time to plan your video. What are you going to say? How are you going to say it? What visuals will you use? If this seems overwhelming, this is a good point to call in the professionals!
Shoot your video. Once you have a plan, it's time to start shooting. If you're not set up for shooting your own video, you can hire a professional video production company with the correct tools and know-how.
Edit your video. Once you've shot your video, it's time to edit it. This is the process of finding the right takes, trimming the clips, putting them in the right order to tell your story, and adding all music, sound effects, titles, graphics and transitions. Once again, if you don’t have the skill set in house to edit video, hiring a professional could save you money and a lot of time in the long run.
Share your video. Once your video is finished, it's time to share it with the world! You can host your video on YouTube, Vimeo, or your website. You can also share it, or shorter tailored edits on social media or via email.
Here are a few extra tips for creating effective business videos:
Keep your videos short and to the point. People have short attention spans, so make sure your videos are no longer than a few minutes unless they’re educational or for entertainment.
Use high-quality visuals. People are more likely to watch and remember a video if it has high-quality visuals. This means using b-roll, graphics and camera movement to keep your audience engaged.
Tell a story. People are more likely to connect with a video if it tells a story.
Use humor. Humor can help make your video more engaging and memorable.
Add a call to action. Tell your viewers what you want them to do after watching your video. Do you want them to visit your website? Sign up for your email list? Buy your product? Make sure you tell them!
We’re not gonna lie, transforming your idea into a video is a lot of work, but it's worth it. Video is a powerful marketing tool that can help you reach your target audience, build brand awareness, and generate leads. By following these tips, you can create a video that will help you achieve your business goals.
